print | branding

SOB Ale Poster


Anchor Brewing and Shaws Oyster Bar Co-Branding

Anchor was looking to a co-branded beer with Shaws Oyster Bar. This collaboration strengthen ties and increases sales. A blue crab being an “SOB” and attacking an oyster was an obvious subject choice. The illustration was pen and ink with digital coloring. The faded vintage look represents each brand well and the cartoon adds and element of fun and attitude. The final piece was printed on toned paper with hand torn edges and hand painted highlights. The project successfully created velocity with beer sales and generated buzz for the restaurant.