web | ux
Louis Glunz Beer Website
This projects goal was to make a platform that was useful enough that accounts found and easier way to find the beer styles they need at Glunz as compared with the competitors. Also the account would find reason to return with automatic updates of seasonal and new beers. This in turn would, create a platform to promote focus brands and other news and events.
I created a survey and conducted interview with sales reps and accounts to find what search terms they preferred and what kind of search path they followed.